Custom feature · Pricing Monitoring
Know who sells below your price.
Markethac tracks the price of every SKU you sell on Tokopedia, Shopee, Lazada, Blibli and TikTok Shop, compares it with your official store’s price, and shows which shops have gone off track. Every day.
- Built around your SKU list
- Tracked down to variant and size
- 5 marketplaces, daily data
Marketplace prices move every day. Your team can’t check them one by one.
Your official price wears down
One reseller cutting prices can pull buyers away from your official store and partners, and pushes other shops to follow.
A sign something is wrong
A price far below the official one is worth checking: it can mean parallel imports, stock close to expiry, or counterfeits.
Campaigns make prices swing
Double dates, payday and live shopping change prices within hours. Without history, a seasonal pattern and a violation look the same.
From your SKU list to a daily price map.
Markethac already collects listings from Indonesia’s marketplaces every day. Pricing Monitoring adds a layer on top of that data, built around the products you want to protect.
| Shop | Channel | Price | Gap |
|---|---|---|---|
| Toko Cantik Online | Shopee | Rp41,900 | −1.4% |
| Beauty Corner ID | Blibli | Rp40,800 | −4.0% |
| Jaya Kosmetik | Tokopedia | Rp38,700 | −8.9% |
| Grosir Skincare 88 | TikTok Shop | Rp33,900 | −20.2% (below the −10% threshold) |
| Pusat Kecantikan ID | Lazada | Rp31,500 | −25.9% (below the −10% threshold) |
- 1
SKU list
Your teamYou send your focus SKUs and the official stores that set the reference price.
- 2
Listing mapping
MarkethacOur team matches listings to each SKU down to variant, size and bundle contents, then validates every link.
- 3
Daily prices
Automated + QCEach listing’s selling price is pulled daily from 5 channels. Unusual spikes are filtered out first.
- 4
Compare
AutomatedEach shop’s price is compared with the official store benchmark: gap %, number of shops, units sold.
- 5
Deliver
Dashboard · fileIt appears in your dashboard, plus a weekly file or alerts when you need them.
This is what the dashboard looks like.
Change the SKU, channel and threshold. Every number below is illustrative data for this demo.
Period 27 Sept – 26 Oct 2026
Data D-2
- Benchmark (L1)
- Rp42,480
- 5 official stores
- Other shops’ average (L3)
- Rp38,669
- 13 shops with sales
- Gap to benchmark
- Flagged: −9.0%
- cheaper than official
- Shops below threshold
- Flagged: 8 / 19
- lowest Rp30,800
- Their share of units
- Flagged: 52%
- 1,500 units in 30 days
30-day price trend
- Official store benchmark
- Other shops’ average
- Lowest price
Price spread by shop
1 dot = 1 shop- Below threshold
- Watch
- Normal
Shops below threshold (8)
| Shop | Channel | Type | Selling price | Gap vs benchmark | Units sold, 30d | Status |
|---|---|---|---|---|---|---|
| Mitra Online Store | Tokopedia | L3 · other shop | Rp30,800 | −27.5% | none | Below threshold |
| Mama Store | Lazada | L3 · other shop | Rp31,500 | −25.8% | 273 | Below threshold |
| Toko Medan Jaya | TikTok Shop | L3 · other shop | Rp32,300 | −24.0% | 590 | Below threshold |
| Belanja 24 Jam | Lazada | L3 · other shop | Rp37,000 | −12.9% | 163 | Below threshold |
| Berkah Shop | Shopee | L3 · other shop | Rp37,400 | −12.0% | 346 | Below threshold |
| Bunda Shop | Blibli | L3 · other shop | Rp37,400 | −12.0% | 52 | Below threshold |
| Lapak Hemat | Blibli | L3 · other shop | Rp37,500 | −11.7% | 76 | Below threshold |
| Toko Keluarga | Shopee | L3 · other shop | Rp38,100 | −10.3% | none | Below threshold |
Illustrative data. Shop names, products and numbers are made up for this demo, not any Markethac client’s data. The final view follows your needs.
Numbers you can stand behind.
The same method already runs for Markethac clients. Official stores are called L1, other shops L3.
Benchmark price (L1)
The average selling price at the official stores you choose as the reference. Taken even on days with no sales.
Other shops’ average price (L3)
The average selling price at non-official shops, counted only from listings that actually sold.
% gap to benchmark
How far the market price is from the official price. Negative means cheaper than the official store.
Shops below threshold
How many shops, and which ones, have a gap past the limit you set, with their units sold.
- Tracked per variant: size, contents and bundles are kept apart, not just the product name.
- A price that drops more than 50% or rises more than 10% in a day is checked by hand first.
- When a channel has no official price that day, we use the reference channel’s price or the last known one.
- Units are counted when the order completes, the same method as the Markethac dashboard.
No two brands protect their price the same way.
Pricing Monitoring isn’t switched on by default in the Markethac dashboard. We build it once we understand your portfolio and pricing rules, so it tracks only what matters.
- Focus SKUs
- Hero products, new launches, or the ones that get undercut most. Add more over time.
- Reference stores
- Your official store on each channel, or together with your authorised partners.
- Threshold
- For example, flag shops 10% cheaper than the official price. It can differ per SKU.
- Channels
- Tokopedia, Shopee, Lazada, Blibli, TikTok Shop, and the other channels we already cover.
- Frequency
- A daily dashboard, a weekly file in your format, or both.
- Comparison
- Optional: competitor prices in the same category, to see where you stand in the market.
Three ways to use the data.
A page in your dashboard
A Pricing Monitoring menu in the Markethac dashboard, next to the Market Overview, Brands, Shop and Price modules you already use.
Daily · D-2 data
A weekly file
Your SKU list, validated listing links, average prices and the gap per shop, in the columns your team works with.
Weekly · fixed schedule
A list of shops to act on
Shops past the threshold, ready to hand to your sales, distributor or legal team.
When you need it
Not a concept. Already in use.
Pricing Monitoring started as a request from enterprise clients and keeps growing with them.
2024
Running for a global electronics brand: a weekly price file every Monday morning.
09:30
A daily version per focus model, which the client’s team checks every morning before 09:30.
30+
Brands trust Markethac with their e-commerce data, from FMCG and beauty to electronics.
About three weeks to go live.
An estimate for a first scope. The exact time depends on how many SKUs and channels you track.
Week 1
Brief
Agree on focus SKUs, reference stores, the threshold and the output format.
Weeks 1–2
Mapping
Match listings to each SKU down to the variant, and validate the links.
Week 2
Mockup and review
We show you the view with your real data, then adjust it together.
Week 3
Live
The dashboard is on and deliveries run on schedule. Add new SKUs any time.
Start with the 10 SKUs you most want to protect.
Fill in the form and pick a time. To scope it and price it right, have ready:
- Your focus SKUs with their variants, sizes and official prices.
- The official stores and partners on each channel that set the reference price.
- Who will use the data, and what decisions it should support.
Prefer email? Write to sales@markethac.id.